The Heart of Aruma: The Inspiration Behind Our Name
In Mayan, Aruma means night, a tranquil and authentic place. It's the moment of calm between sunset and dawn when the body and soul rejuvenate for a new day.
Our events are magical experiences that celebrate the joy of life and reflect your unique personality. We believe that each celebration should be a multi-sensory journey that embodies the couple's story and vision.
Our goal is to connect with your essence and create a truly memorable experience, going beyond the traditional event.


Meet the Aruma Team
For over 20 years, we have been dedicated to crafting unforgettable experiences in this stunning destination. With an extensive background in luxury hospitality, villas, and event planning, we bring a wealth of knowledge and expertise to every project. Whether you're seeking an elopement, a destination wedding, or a corporate retreat, we are committed to exceeding your expectations and creating memories that will last a lifetime.


Viviana Alfaro
Susana Martín


We launched our own business, specializing in destination weddings in Los Cabos, to further our expertise. Drawing on our years of experience in the luxury hospitality industry, we are dedicated to creating unforgettable experiences for couples on their special day
My journey in the service industry began in my hometown of Mexico City. I started my career in the hotel industry, where I was exposed to high-profile clientele and the rigorous standards of luxury hospitality. I had the privilege of serving important figures in the artistic, business, and government sectors, including movie stars, musicians, painters, and even presidents.
Relocating to Los Cabos, I joined the events team at an exclusive, high-end hotel. There, I had the opportunity to grow professionally, starting as an Executive Assistant Director of Food & Beverage. I then transitioned into roles in corporate groups, leisure, and weddings, both in sales and coordination, eventually becoming a Weddings and Groups Manager. This progression has equipped me with a deep understanding of the industry and the ability to build strong, personal relationships with clients.
As a Production Event Designer and Wedding Business Specialist, I collaborated with local wedding planning companies. I have a keen eye for detail and a passion for creating unforgettable experiences. With over 20 years of experience in the hospitality industry building relationships, I bring a wealth of knowledge and expertise to every event.
After graduating with a degree in Tourism Administration, I began my career in the hospitality industry in Spain, where I immersed myself in the world of hotels. I later relocated to Mexico, ultimately taking on the role of Groups and Events Manager at a prestigious hotel in Los Cabos. Subsequently, I joined a prestigious Luxury Golf Resort as the Events Manager, where I collaborated with numerous wedding planners to create unforgettable celebrations.
As the Director of Hospitality at a luxury villa rental company, I specialized in curating intimate and exclusive weddings and family reunions. My extensive experience in these diverse roles equips me with a unique perspective and a deep understanding of the intricacies involved in creating truly extraordinary celebrations.
I am a seasoned event planner with a unique blend of international experience and deep-rooted local knowledge. Having worked in some of Los Cabos' most prestigious hotels and resorts, I have a keen eye for detail and a commitment to delivering exceptional service.
Whether it's a destination wedding, a corporate retreat, or a private celebration, I work closely with my clients to create personalized events that reflect their unique style and vision.
Beyond planning events, we are passionate about...








Susana
I enjoy running, it helps me stay on track. I love the feeling of accomplishment after a long run, and the feeling of freedom that comes with running outdoors. I connect with myself and leave behind what does not matter. Every time I overcome a new challenge, like running a longer distance or at a faster pace.
I am a golf enthusiast. I love playing the beautiful courses in the area during my free time and dream of traveling the world to explore different golf courses in retirement. Golf has provided a much-needed balance to my busy life and is a constant source of motivation for me to keep improving.
My personal journey as a runner has cultivated qualities like perseverance, discipline, and empathy, which I bring to every aspect of my work.
My commitment to self-improvement has not only enhanced my professional skills but has also shaped me into a well-rounded individual. My dedication to personal growth extends beyond my career.
Viviana
While golf and weddings may seem worlds apart, they share several surprising similarities. Both involve a significant investment of time, energy, and resources. Golfers spend countless hours practicing to perfect their swing, just as couples dedicate months to planning their perfect day.
CONTACT INFORMATION
contact@arumaevents.com
+ (52) 624 122 5742
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